The Asia Pacific University of Technology & Innovation (APU), a private university located in Bukit Jalil, Kuala Lumpur, has recognized the growing demand in the financial technology (fintech) industry. To nurture students' interest and develop specific fintech skills, Dr. Lalua Rahsiad invited our marketing team to deliver a talk on P2P Crowdfunding & Digital Investment.

During the event, our marketing team provided an overview of Cofundr, a platform operating within the P2P segment of the industry. Cofundr serves as a crowdfunding platform connecting Micro, Small, and Medium-sized Enterprises (MSMEs) with a community of potential investors. The presentation emphasized the importance of crowdfunding as a viable alternative to traditional bank loans. It benefits trusted MSMEs, expands lending opportunities, offers better returns for investors, and reduces default risk through enhanced transparency and control.

To engage students and encourage critical thinking about current digital investment options, including P2P lending, cryptocurrency, trading, and gold, as compared to traditional fixed deposits, the marketing team organized interactive activities.

The event provided an insightful exchange with the enthusiastic students, sharing knowledge about Cofundr and P2P financing within the ever-evolving fintech industry. Our marketing team takes pride in equipping these students with valuable knowledge for their future academic pursuits and career endeavors.